Made in Oklahoma

Created for Oklahoma’s entrepreneurs, the Made In Oklahoma Program focuses on economic growth and development. This free-to-join program is intended for small businesses who grow, process or manufacture a good within Oklahoma. All products, whether they are a food item or a handcrafted good, are welcome so long as they are made in our state.

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HOW WE GOT STARTED

In March 2000, seven Oklahoma food manufacturers began meeting to discuss ways in which they could collectively work together to increase sales of their products. The group embraced the goal of pooling resources to create a substantial marketing campaign. They realized the greater the number of Made In Oklahoma products, the greater the impact, and the greater the impact, the greater the sales. As a result the Made In Oklahoma Coalition was formed.

MIO TODAY

Today, 60+ members companies match public dollars with private funds to create marketing campaigns supported by retail advertisements, point-of-sale materials, billboards, radio commercials, social media, recipe contests, food service sales promotions, television segments and special appearances.

MISSION STATEMENT

To promote brand awareness and consumer loyalty for Oklahoma food and agricultural products through collective marketing for the purpose of increasing sales, maintaining business retention and expanding Oklahoma's food processing sector.

ECONOMIC IMPACT

In 2015 - the MIO Coalition membership employed more than 28,000 people. The MIO Coalition membership generated more than $4.1 billion in sales; 85 percent of which were sales exported to other states and/or countries.

By purchasing MIO products, Oklahoman's are supporting their neighbors, generating income for the state, and enjoying everything from mouth-watering entrees to tasty desserts!

Kerry Barrick
kerry.barrick@ag.ok.gov